The new Snoop Dogg record is...good, but frightfully inconsistent. Here're my basic thoughts on it:
Snoop Dogg is not the master wordsmith people portray him as: his rhymes are fairly simple, fairly repetitious (I mean, how many times can you use the phrase "S N Double-O P, D O Double-G" in any context before it starts to get a little hackneyed), and fairly boring--but his delivery and persona are really what makes him stand out. Backing music plays a great role as well, and on this album...well, some tracks are really on one ("Signs" and "Perfect" are total fuckin' booty jams), but some are just execrably boring and often flatout annoying. Take the current hit single, "Drop It Likes It's Hot." Bland drum loop, ANNOYING hissing in the background that might be some kind of weirdly-effected hihats, and just plain tedious production. I don't give a shit what many would say, the Neptunes are the most inconsistent production group I've ever heard. The track they scored for Gwen Stefani's solo album was just BORING. But, at the same time, they can kick out total jams like "Signs." Seems to me they'd best stick with '70s big-band funk stylings rather than stripped-down contemporary hiphop, because when they do the latter they just come across sounding amateurish--I mean, I could bang out that exact same kind of programming ten years ago using MODEdit, a DOS program.
The whole gangsta persona is starting to get a little stale, too. Christ, how many times can a motherfucker rap about givin' no love to the bitches and bustin' caps in the haters? OK, I get it already: bitches ain't shit but hoes and tricks, you're definitely the Big Boss Dogg (that can't be any more obvious), and pussy is better than money. The thing is...Snoop Dogg can be an incredibly amiable fellow. Underneath the gangbangin', bitch-hatin' exterior is a totally likeable guy, who actually comes out to play on the first track "I Love to Give You Light" and the last, "No Thang On Me." It would be totally cool if he'd just set aside the rough-and-tumble street thug exterior for just one album and let himself have fun talking about his friends and his kids--stick the gat back in his belt and drop some more Smoove-B rhymes like "Perfect" or "Ups & Downs." Come on, dude, the gangsta era is over. It died when Dr. Dre and Ice Cube hung up their gunbelts and started acting and/or producing pop records.
Idaknow...lately I've been thinking I need to throw my whiter-than-white stylings into tha game, too. Call myself MC II-Whyte, program some Otto von Schirachish crazy-ass beats, sample the soundtrack to Bram Stoker's Dracula, and bust some rhymes about sleeping a lot, playing Atari, teaching English, and pretending to be a 700-year-old Egyptian vamp...oh, wait, Fred already did that--but you see where I'm going with this.
Snoop Dogg is not the master wordsmith people portray him as: his rhymes are fairly simple, fairly repetitious (I mean, how many times can you use the phrase "S N Double-O P, D O Double-G" in any context before it starts to get a little hackneyed), and fairly boring--but his delivery and persona are really what makes him stand out. Backing music plays a great role as well, and on this album...well, some tracks are really on one ("Signs" and "Perfect" are total fuckin' booty jams), but some are just execrably boring and often flatout annoying. Take the current hit single, "Drop It Likes It's Hot." Bland drum loop, ANNOYING hissing in the background that might be some kind of weirdly-effected hihats, and just plain tedious production. I don't give a shit what many would say, the Neptunes are the most inconsistent production group I've ever heard. The track they scored for Gwen Stefani's solo album was just BORING. But, at the same time, they can kick out total jams like "Signs." Seems to me they'd best stick with '70s big-band funk stylings rather than stripped-down contemporary hiphop, because when they do the latter they just come across sounding amateurish--I mean, I could bang out that exact same kind of programming ten years ago using MODEdit, a DOS program.
The whole gangsta persona is starting to get a little stale, too. Christ, how many times can a motherfucker rap about givin' no love to the bitches and bustin' caps in the haters? OK, I get it already: bitches ain't shit but hoes and tricks, you're definitely the Big Boss Dogg (that can't be any more obvious), and pussy is better than money. The thing is...Snoop Dogg can be an incredibly amiable fellow. Underneath the gangbangin', bitch-hatin' exterior is a totally likeable guy, who actually comes out to play on the first track "I Love to Give You Light" and the last, "No Thang On Me." It would be totally cool if he'd just set aside the rough-and-tumble street thug exterior for just one album and let himself have fun talking about his friends and his kids--stick the gat back in his belt and drop some more Smoove-B rhymes like "Perfect" or "Ups & Downs." Come on, dude, the gangsta era is over. It died when Dr. Dre and Ice Cube hung up their gunbelts and started acting and/or producing pop records.
Idaknow...lately I've been thinking I need to throw my whiter-than-white stylings into tha game, too. Call myself MC II-Whyte, program some Otto von Schirachish crazy-ass beats, sample the soundtrack to Bram Stoker's Dracula, and bust some rhymes about sleeping a lot, playing Atari, teaching English, and pretending to be a 700-year-old Egyptian vamp...oh, wait, Fred already did that--but you see where I'm going with this.